Hair Cuttery: A Prime Example of how Social Media Should be Used
After researching to see if there were any new upcoming ideas for salons using social media I came across the Hair Cuttery web site, and couldn’t help but observe their social media tactics. They are a prime example when it comes to incorporating all types of social media networking and visual aids. Their site allows viewers every type of option when it comes to the type of delivery channel for their messages. They have blogs, video blogs, Facebook, Twitter, promotions, coupons; you can view their products as well as their photo gallery. They even have a style blog containing posts with promotional offers as well as styling tips, which are shown with instructional videos.
The site is a perfect example of a salon chain that uses social media to its fullest potential in a well-structured way. To create sort of check- list to validate their use of social media I researched articles that summed-up the basics when it came to effectively using social media and came across Aliza Sherman’s post 10 Golden Rules of Social Media. She discusses many of the things already mentioned in previous posts, such as connecting with your audience, listening to what they have to say, adding value, responding etc., and Hair Cuttery’s site seemed to be sticking to the rule book when it comes to using social media. They have mastered the ability to deliver the same message using different social networking forums, while giving their followers versatility along with helpful visual aids.
So if your looking for an example on how to effectively implement social media in your salon I suggest paying a visit to the Hair Cuttery web site, because judging by their success, they must be doing something right!
This video is from the Hair Cuttery’s Style Blog, and is an effective use of using video blogs when it comes to social media.
8 Principles for Using Social Media Effectively
It’s nice to see an example of how a salon is using social media. I think that since Hair Cuttery is a popular place they have had to realize how great social media can be for attracting clients. I hope that they promote all that they are doing a lot to their clients because if my salon is using social media tools I don’t even know. I would love to be a part of promotions so I just really hope Hair Cuttery gets their clients involved in all they good they are doing.
Hair Cuttery is really grasping how to effectively use social media. I wouldn’t be surprised if their market share increases considerably in the hair industry.